Reports and publications

Demand creation at GAIN

This document describes the work GAIN has been doing on demand creation, mainly under the Making Markets Work programme. The purpose is to inform interested readers about the approach and progress made in the last three and a half years.

GAIN Discussion Paper Series 3 - Promoting nutritious foods choices through the use of front-of-package labels and visual cues

Devising strategies to support consumer food choices is a high priority for the food systems and health agenda. Front-of-package labels (FOPL) provide visible nutrition information on packaged foods and have been introduced in 55 countries.

GAIN Convening Paper Series 4 - Nourish our world (NOW). Creating demand for nutritious diets

NOURISH OUR WORLD (NOW) seeks to put the power of demand creation at the core of improving the quality of diets in developing countries, especially among low-income consumers. This is because a good quality diet is central to tackling all forms of malnutrition.