GAIN Convening Paper Series 4 - Nourish our world (NOW). Creating demand for nutritious diets

NOURISH OUR WORLD (NOW) seeks to put the power of demand creation at the core of improving the quality of diets in developing countries, especially among low-income consumers. This is because a good quality diet is central to tackling all forms of malnutrition.

OUR MISSION is to increase testing, and at scale use, of demand creation strategies, be a platform for best practice, develop new sustainable business models for better quality foods and to generate funding streams for strategies that mobilise consumers around better quality diets.

NOW is a partnership devised by the Global Alliance for Improved Nutrition (GAIN) together with Ananda Partners, the Busara Center for Behavioral Economics, Quantum Consumer Solutions, Sight and Life, and System 1 Agency.