When funds are needed to support your organisation - either as an MSME or NGO - a clear, structured and effective approach is necessary. The goal of this guide is to help actors involved in securing funding to understand the process and to access tools that can be used during the different stages to secure funding.
Different audiences may use this guide in different ways; for example, if you are new to the fundraising world, this document will give you an overview of the logic behind finding funders, applying for funding and/or pitching to impact investors, securing the funding, etc. If you are already familiar with the process, this document will help you with structured checklists and tips to become more effective.