A focused ethnographic study (FES) was conducted as part of the programme evaluation for a project aimed at improving complementary feeding practices through the delivery of a micronutrient powder (MNP) and behaviour change communication messages to approximately 71,000 children 6–23 months in six woredas in Ethiopia’s Amhara region through the public health system.
The objective of the study was to learn from the perspective of caregivers about factors that facilitated or limited programme delivery and adherence to DESTA recommendations. The results provide insights into the programme delivery and household utilisation of MNPs from the perspective of caregivers who participated in the programme.