Evaluation of the Unilever Shakti+ sales model pilot programme in Nigeria

Responsible entities: Global Alliance for Improved Nutrition (GAIN), Oxford Policy Management (OPM), BoP Innovation Center, Unilever
Country: Nigeria
Scope: Subnational
Sponsor: Dutch Ministry of Foreign Affairs
Year of research: 2016

A Shakti+ Programme pilot was launched in Nigeria in May, 2016 with 400 Shakti+ ladies in the states of Imo and Ogun. The Shakti+ pilot focused on preventing iron deficiency among women and adolescent girls using targeted marketing of Knorr iron-fortified bouillon cubes, one of the main products sold through the Shakti network.

The main objective of the evaluation was to assess the likelihood that Shakti+ activities contributed to the two primary outcomes that the programme implementers aimed to achieve, specifically, the use of Knorr iron-fortified bouillon cubes in cooking and the addition of green leafy vegetables (GLV) to soups and stews. Results of this evaluation indicate that the programme was successful in the development of a delivery channel that ensures accessibility of Knorr iron-fortified bouillon cubes to househs within the selected catchment areas.

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