Uduak Igbeka

Could you describe your role at GAIN?

I focus on private sector engagement on nutrition issues in line with the priorities set by the government. My role is very multisectoral and dynamic: it goes from business support to government interaction and engagement with development partners on the role of business in the delivery of improved nutrition.

Why is it important to involve the private sector when looking for solutions to the malnutrition challenge?

It’s important because in the private sector people have unique skillsets which can be very useful to find sustainable and innovative solutions to addressing nutrition problems. The private sector is usually quite dynamic and can deliver strong and effective services. Through a market-based approach, businesses can quickly scale up interventions that lead to better nutrition for all. 

Uduak Igbeka

Uduak Igbeka is a Senior Associate and is based in the GAIN office in Abuja, Nigeria. © GAIN

What are the most rewarding aspects of your work?

What I find most rewarding in my work is to see businesses becoming nutrition advocates and trying to passionately change behaviours and influence consumer’s choices, so that people eat more nutritious foods. 

What are the most challenging aspects of your work?

I find particularly challenging not being able to meet the needs of all the businesses I meet, especially those who have great potential for impact.

What do you like most at GAIN and why?

I have been at GAIN for almost eight years now and what I enjoy most is working with great people. We spend most of our lives at work. If we don’t get along with our colleagues, then it becomes quite a chore. The people I work with at GAIN are amazing.