This document describes the work GAIN has been doing on demand creation, mainly under the Making
Markets Work programme. The purpose is to inform interested readers about the approach and progress made
in the last three and a half years.
Devising strategies to support consumer food choices is a high priority for the food systems and health agenda. Front-of-package labels (FOPL) provide visible nutrition information on packaged foods and have been introduced in 55 countries.
NOURISH OUR WORLD (NOW) seeks to put the power of demand creation at the core of improving the quality of diets in developing countries, especially among low-income consumers. This is because a good quality diet is central to tackling all forms of malnutrition.