GAIN, Unilever, and the Sustainable Trade Initiative (IDH) saw an opportunity to improve the nutrition and health of farmers, workers, and their families in supply chains, whilst working to increase supplier and worker satisfaction, productivity and brand loyalty.
A successful pilot programme in tea estates and factories in Assam and Tamil Nadu, India would increase the number of food groups that supply chain workers are eating, with the aim of improving both their intake of essential micronutrients.
The "Seeds of Prosperity Programme" was designed to make tea value chain workers become aware of the value of a nutritious diet, pledge to eat from 5 food groups a day, keep track of their food purchases and diets, and receive a game at the end of the programme as a reward and reminder of what has been learned.